For many event organizers, potential sponsors are hard to find, and even harder to convert. After all, you have something they want : the attention of their target audience. These five steps will help find sponsors for your event, win them over, and build long-lasting relationships. Event sponsors want to reach people who are likely to become loyal customers. To do that, you need sponsprship partner with a product or service your attendees will want. Use your ticketing platform and knowledge of your base to match their interests with potential sponsors. But what about car makez Or mortgage banks? Before you approach companies to sponsor your event, contact them to ask who makes sponsorship decisions.
A Brief History of Video Game Marketing
The child you selected is reserved for your consideration for a limited amount of time. We want to give each child an equal opportunity to be sponsored. If you need to discontinue your child sponsorship, we will immediately look for a new sponsor for your child and continue the child’s sponsorship support without interruption. You can discontinue your child sponsorship at any time. When someone sponsors a child, it means a supporter within the United States has entered into a supportive relationship with a child. This child lives in extreme poverty, and the supporter provides financial and emotional support to help encourage healthy development as they grow. When you sponsor a child with Compassion International, you help equip a child in extreme poverty with the skills and opportunities they need to succeed. Your sponsored child will be paired with a local church that will help encourage healthy development as they grow. Through child sponsorship, that boy or girl will be given personal care and opportunities they would otherwise not have access to. Examples include medical checkups, healthy food, education assistance, and key life skills training. And most importantly, sponsoring a child gives you and that child an opportunity to see the truth of the gospel in action.
Have a Plan and Stick to It
This child is between years old and is being provided with unique opportunities through their local church to help equip them to become mature Christian adults. This child lives in one of the 25 different countries across Africa, Asia, and Latin America where Compassion currently serves. This child often only has one parent or guardian and is receiving adequate care not otherwise available for their physical, emotional, spiritual, cognitive and economic needs. Our Child Sponsorship Program offers you the opportunity to stay with a child for a number of years, usually through the school year in which the child reaches the age of 18 to 22 varies by country. While we hope that you will be able to continue your support of your sponsored child until he or she completes the program, we recognize that circumstances sometimes change. You may discontinue your child sponsorship at any time. Please understand that a sponsored child’s circumstances may change, too. For example, sometimes families move beyond the reach of our program and children no longer have the opportunity to participate.
Site Index
Interested in learning how to get sponsorship and raise money for your association? If so, this post from Joe Waters, sponsorship expert and author of Selfish Giving shows you everything you need to know. This is good news for you because just about every nonprofit sells — or should be selling — sponsorships. Sponsorship is a great source of additional revenue and contacts.
Subscribe to Our Blog
Here’s a quick highlight reel:. And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. That is a win-win for cause-related marketing and corporate sponsorships of charitable events. But don’t despair if your organization is small, local, and your staff is mostly volunteer. In the makeup industry, you might see a vlogger giving a sponsored tutorial for a new lipstick. Use an integrated approach and be systematic and persistent. Start with a statement about how you like to work with sponsors and your philosophy. True, but local businesses and even the local outlets of national chains are even more interested in building goodwill right where you and they live. Chris now spends his time working with clients to value their assets and build strategies that drive sales. Finding and getting corporate sponsors is a lot of tough work, especially when your event is new. The ESport game series releases a new World Cup game every year, which allows people to virtually play soccer with others around the world. At each contact point, try to get a meeting with someone so you can make your pitch in person.
Account Options
That’s because the notion of responsible business practices has evolved. CSR or corporate social responsibility until recently was seen as something apart from the core activities of a business. It was an add-on. Even that, however, was a vast improvement from when economic theory focused on profits and benefits to shareholders. Now CSR has evolved even. We’ve called it conscious capitalism and connected capitalismfor instance.
Many businesses have begun talking about purpose-driven business practices. All of this can be seen in the range of programs that corporations provide from volunteer time for their employees to matching gift programs. This rapid evolution of the corporate ethos has made it easier for charitable nonprofits to partner with businesses for sponsorships, cause marketing programs and. That study found the following:.
Younger generations are even more taken with social issues, environmental threats, and making a difference. Gen Z has taken the enthusiasm of the Millennials and ramped it up. Gen Z is all over recent developments such as gun control, MeToo, and global warming. That is a win-win for cause-related marketing and corporate sponsorships of charitable vroup. Consumers like sponsorshup that care. How better to exhibit that care than helping to sponsor your event?
Smart charities understand these winds of change and have beefed up their connections with companies that now actively search for charities that solve the problems their consumers care. But, my charity is small and local, you might say. True, but local businesses and even the local outlets of national chains are even more interested in building goodwill right where you and they live. Sponsorship is a two-way street between charity and a business.
The charity gets help with the expenses of the event; and the company gets exposure, low-cost marketing, and goodwill. Big national charities have staff assigned to cause-related marketing, or they may hire consultants who specialize in sponsorship programs.
But don’t despair if your organization is small, local, and your staff is mostly volunteer. You can still get sponsors for your event. Think of concentric circles of influence in your city or town. Start with the people you know well, work out into the community where you have physical proximity to businesses, and then tackle the larger circle composed of companies that you don’t know personally Many organizations only think of the Wal-Mart or the corporate headquarters out in the suburbs when they consider corporate sponsorships.
So, it’s no wonder they become discouraged and feel that landing business support is a lost cause. Think smaller, closer, and about mom and pop businesses. Develop a budget for your event. How much will the venue cost?
Physical set up? Lights, microphones, entertainment, giveaways such as t-shirts? Security, printing, food, and food service? How will you generate income from the event? Will you charge a per person fee? Is there money already in the budget devoted to the event? Have some donors already pledged support? How many business sponsors from last year have signed on again? How much of the income will help support the event and how much will mmore to your cause? Once you figure out how much more money you need to raise, you can set up sponsorship levels for the businesses you approach.
Avoid overused names like Gold, Silver, Bronze. Think of names that reflect the nature of your charity or its mission. Set up several sponsorships at low levels that will attract small businesses, a mid-size sponsorship for a larger company, and perhaps a substantial sponsorship for a lead company. Your sponsorships should form a pyramid, with several small ones at the bottom, and fewer as it reaches the top.
You can even apply the donor pyramid or gift chart that works so well for fundraising campaigns to your event sponsorships. Plan to overshoot fkr the number of base-level sponsorships so that if you don’t get a big one, it will not be devastating. Don’t forget to agge a list of gifts-in-kind that you can resort to if a company prefers not to give cash. A restaurant chain may want to donate the venue for instance, while your local lumber yard might provide the materials for the stage and backdrop.
Assign to each sponsorship level, a list of how you will promote the sponsor before and during the event. These can be logos in the program, signage, a corporate table, press releases announcing the sponsorship, product giveaways, or sample tasting. If you’re active on social media, be sure to flaunt that fact to sponsors. One survey gropu that digital benefits rank third with today’s sponsors sponxorship, just behind exclusivity and signage. Leave room to be flexible.
Each potential sponsor might have its particular marketing needs, or wish to give cash and in-kind contributions. Before you ask businesses to sponsor your event, think through the audiences that your event will reach. Make a detailed list. Will you reach families? Young children? New mothers, retirees, high-income people, grandparents, high school age kids, senior citizens? Your core event might be a summer theater festival for children but think of all the adults who will be there with their children.
Don’t forget the grandparents who will come to see their grandkids perform, not to mention older siblings and the teachers who will be helping. Add the vendors to your list that might participate in the outdoor fair you will stage before and after the performances.
Once you have a list of possible audiences, make a list of the types of businesses that are also interested in those audiences.
Consider children’s clothing and shoe stores, fast food restaurants, and entertainment venues such as movie theaters. Find stores that will be running back-to-school sales, toy stores, private schools, and department stores of all kinds. Consider all the service businesses that are interested in families, such as auto insurance offices, corporate offices that have employees with children, and corporations that might be looking for volunteer opportunities for their employees.
Some charities think they can write up a letter about their event and sponsorship opportunities, send it out to all the businesses in their community, and, magically, sponsorships will roll in. It doesn’t work that way. Just think about the pile of mail every business gets. Why would it pay much attention to a letter or even a complete sponsorship package from a small local nonprofit spobsorship for help?
If you do send a letter, make it specific to that particular business and then follow up by phone or some other personal morre. Don’t be afraid of cold calling. According to IEGa company that helps organizations and sponsors find each other, more than half of sponsorships come from cold calling.
Use phone calls, visits, mail, and email interchangeably according to the circumstances. Just one contact method will not work. Use an integrated approach and be systematic and persistent. Offer to attend a meeting with the volunteer. Follow up on all of these leads. If a volunteer says he will contact their employer or his cousin who owns the insurance office, write that down and then follow up. Did the volunteer make contact? What happened? How can you help? Walk around the immediate area xge your charity is located and where you plan to hold your event.
Write down the names of all the businesses, look up their contact information, and then call them about your upcoming event. Set up an appointment to talk to them in person. At that meeting, make a marketing pitch to the business. Explain who will be attending your event, how sponsorsyip will advertise omney sponsorship, and present the sponsorship levels. Immediately send a thank you note, enclosing another business card and a copy of your sponsorship plan.
Then follow up with a phone call one or two weeks later. Keep doing that until you think there is no chance of support from that business. Think of large employers, grocery store chains, and retail outlets that are part of a monwy massive corporation.
Call those businesses and ask who handles their marketing, their charitable contributions, or their sponsorships, and how you should contact. Ask for any guidelines the corporation has for charitable requests. Then contact the appropriate person or department in the manner they prefer. Whatever it is, follow the instructions, but then follow up in a week or two to find out if the company got the information, and what you should do.
At each contact point, try to get a meeting with someone so you can make your pitch in person. Prepare a sponsorship proposal package to present and to leave. Sponsodship proposal can be simple or more complicated, depending on the nature of your event.
Kinnersley Nov 02, In the webinar, Landing the Perfect Event App SponsorshipMatt Keowen, vice president of marketing for app developer Guidebook, discusses how mobile can monetize your conference. It seems that after years of worrying about digital distractions, those eyeballs on smart phones are worth a lot of money. Keowen began his presentation with data from ComScore showing that regardless of age group, the primary way people consume information gtoup online. To make the most of the move to mobile, start by educating yourself with data on attendee technology usage trends and then educate potential sponsors.
Online Giving Trends
Make sure your sponsors understand how you are changing your marketing mix to address the new behaviors of your event attendees. Then cover these five specific components of your digital advertising program. Here are some examples of mobile real estate and messaging that can be sold. Splash screens. These are the first thing users see when they download and open the app. The whole app can be sponsored by one entity, or the just the splash screen. Single sponsorsgip icons. Company logos can be included on real estate with other sponsors, e. Promoted sponsor cards in social feed. This is a type of banner ad that often carries information or codes to get into a social event. These tend to get a good response from users. Push notifications. This type of messaging is important as the effectiveness of email diminishes.
Comments
Post a Comment