During the World Cup, Reuters reported that the amount moneyy money both Nike and Adidas spent on producing a pair of shoes fell from 4 percent in to 2. A decrease in spending on labour can be attributed to several factors, including the company applying for exceptions to the minimum wage in countries such jake Jakarta RP 3. Minimum wage exemptions are legally granted to countries, but even the minimum monthly pay is too little for an Indonesian family to live on — something that more thanworkers, 79 percent of whom are women, are forced to. The truth is that Nike shoes and the Jordan lineup in particular are so popular and profitable because of the branding power behind. Take the Jordan et al v. Dominick’s Finer Foods lawsuit for example. The math behind the shoes, like many other highly demanded products, is simple: if a company releases a product in a small quantity but many people want it, it can charge a premium just for being on the market.