Tags: Trends. We all get spam from time to time, but I’d bet a vanishingly tiny number of the people reading this article have ever clicked on a link in a hpw email. Even fewer will have bought something from the websites spam emails link to. So where’s the money in spamming? The sad fact is that sometimes people do click on those links, and they do buy the products the spam email is intended to advertise. The proportion is tiny—fractions of a percentage point. But a tiny fraction of a large number is not .