Disclosure: We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links. Interestingly, there was one thing they all had in common:. They all used either Ontraport or Infusionsoft. So why is marketing automation software so valuable to information product businesses? Ultimately, it comes down to the ability to create birds-eye view sequences that target subscribers based on specific actions they. In a nutshell, it enables personalised male on a mass-scale.