This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events however, this is also a form of a advertising as well as charging callers. Stations sell airtime to companies who want to reach an audience with messages about their products or services. For example, spots that air immediately after a show moves to commercial or right before the show returns tend to have the highest price. Stations would also charge more for an advertising spot that is aired during a popular peopl or during peak listening times e. Other types of advertisement can also bring in extra revenue to radio stations. Stations with active and high traffic websites can make a lot of money from placing adverts on their website; this can take the form of banner ads or video ads.