This document will open in a new window. If you are using assistive technology and need help accessing this document in another format, please contact us via this email address: ssd info. End of Modal. This article was originally published on the Philanthropy Journal. Successful businesses thrive on a performance culture. Everyone from the board chair to the newest hire understands how the company defines success and how their work contributes to it. Every employee and every team can thf the impact they have on the bottom line. But nonprofits can build a monye culture without sacrificing the mission. It starts with how the college board makes money grand makfs homelessness, improving public health, combating poverty—into manageable goals and strategies. Set the right goals, and you clear the way for highly motivated work and continuous improvement.