At any given time, there are typically 4 to 5 million apps available for download from the Apple App Store and Google Play Store. Of those 4 to 5 million, the majority are free to download. Considering the capitalistic society that we live in, you have to wonder: How do any of these companies make money? Believe it or not, free apps can actually generate A LOT of money for your business. Simple enough, you might think. In this post, we show you how six different apps have successfully leveraged a free pricing strategy, and how to translate their tactics to your own app.