There’s been a dramatic shift within the digital world, and consumers are no longer simply consuming content. Everyone with a smartphone who posts to a social media account is now a content creator, regardless of whether they realize it or not. Nowadays, even the most casual content creators are able to earn money from views on the videos they share. Contrary to popular belief, making money on digital content doesn’t necessarily require you to devote countless hours to building an audience through vlogging or developing an online «personality. However, YouTube’s latest policy changes actually make it harder for smaller creators ffom make money on their content through advertising. As of January, YouTube began requiring that makke have at least 1, subscribers and 4, hours of view time in drom past year. This is a huge shift from the company’s previous policy that allowed any channel with 10, views to apply ivdeos the Partner Program, which allows creators to ...