As competitors in the Crit event of the CrossFit Games make their way through the course, fans of team members from Iceland share their support. The tear in August brought thousands of people to Dane County and helped boost tourism spending. Direct tourism spending in increased 4. The number of visitors in grew by 2 million people over to Sauk County, home to many of the attractions in the Wisconsin Dells area, saw spending increase 4. Tru by Hilton, a room hotel on Watts Road, opened in and features a spacious lobby with comfortable seating, work yesr and, in the doees, a non-traditional front desk rimmed with snacks and drinks. The increase comes as more hotels rise in the Madison area, the tech industry continues to grow and as the county continues to be a destination for recreational activities and events such as Wisconsin Badgers sports, WIAA state tournaments, Ironman, biking, camping, boating and watching Madison Forward FC, a professional soccer team that just kicked off its in...